The right hand needs to know what the left hand is doing

Serviced Apartments are different from Hotels, and as the French say “Vive la difference!”

SA’s are fundamentally a hotel alternative for the consumer, or their corporate booker. Hotels are the main market and will always be so. Most business travel is very short-stay and minimally-planned, fitting the hotel-model.

Here's a theory:

If hotels are conventional logical and linear, like being right-handed, you can view Serviced Apartments as like being left-handed, quirky, adaptable and lateral.

This is somewhat awkward for the right-handed majority to accept, but if you can adapt reasonably for the practical difficulties there is a richness to be found in being ambidextrous.

Adrian England
March 2012